The Lego Firm History

The Lego company started in 1932 when Danish carpenter Ole Kirk Christiansen started making playthings for a living. He struggled to make ends meet in the depths of the Great Depression, but the smaller prototypes he had made of items like ironing boards and ladders had great potential when children’s toys. This individual named this company Profano after two Danish key phrases, leg and godt, that means “play very well. ”

In 1958, https://lego-x.com/2019/11/15/what-lego-vdr-users-can-teach he made the iconic seglar brick with pipes inside that means it is interlock with other lego parts. This ground-breaking innovation changed distinguishly the company and allowed it to expand at an surprising pace.

By 1960s, Seglar had expanded its intercontinental reach and began manufacturing toys beneath license in North America by using a arrangement with luggage producer Samsonite. The company also set about selling collections with all the bits had to build a certain model, and introduced dedicated themes including Space (with astronaut minifigures), Castle, City (later renamed Seglar City), and FabuLand.

In the early 1970s, Lego required a dramatic step forward with its introduction of Lego shapes that got movable legs and arms. The company also began using more plastic material and bringing out larger obstructs for younger kids, a range called Duplo. In the 1980s, Lego’s sales grew at a remarkable rate of ten percent annually, despite overall model industry revenue growth slowing.

Today, Profano is a massive global company with gross income of more than $5. eight billion and one of the most coveted brands in the world, ranking best on Company Finance’s ‘Most Powerful Brand’ list in 2015. But it surely still feels less such as a ruthlessly industrial giant and even more like an older family friend.